top of page
Small Title
WORK
Dominican functional nutrition brand (with Basarili)
Strategic rebrand, rename, and identity system for an organic supplements brand — moving it out of the fitness category into the caregiver-and-sage register. Led at Basarili.
Handcrafted brookie brand
Brand identity, narrative universe, and social content system for a handcrafted brookie brand born between two sisters in a small kitchen.
Mexican-Colombian fusion restaurant
Strategy, identity, and applications for a restaurant born in a barrel-grill ritual passed between two countries.
Dominican-Republic maritime travel agency (with Basarili)
Strategic personal-brand-to-agency translation: strategy, naming, positioning, and identity for a cruise and conscious-travel agency. Led at Basarili RD.
Mexican perfumery house
Category repositioning: from "dupe perfume" to aspirational accessible. Strategy, identity, and packaging system.
Medellin juicery
Strategy, naming, identity, and a five-character narrative universe for a local juicery. A four month deep dive that included renaming the brand.
Ancla 1
CONNECT.
LET'S
Great brands start with
a conversation.
Made with friction / Designed to feel
bottom of page