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Ancla 1

VANESSA

ESCOBAR

Currently open to Brand Designer Roles - Remote - US - EU - LATAM

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Selected work

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Dominican functional nutrition brand (with Basarili)

Strategic rebrand, rename, and identity system for an organic supplements brand — moving it out of the fitness category into the caregiver-and-sage register. Led at Basarili.

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Mexican-Colombian fusion restaurant

Strategy, identity, and applications for a restaurant born in a barrel-grill ritual passed between two countries.

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Dominican-Republic maritime travel agency (with Basarili)

Strategic personal-brand-to-agency translation: strategy, naming, positioning, and identity for a cruise and conscious-travel agency. Led at Basarili RD.

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Mexican perfumery house

Category repositioning: from "dupe perfume" to aspirational accessible. Strategy, identity, and packaging system.

Brand Designer
& Strategist.

I help purpose-driven brands build coherent visual systems that scale. Based in Medellín, designing globally.

Brand Designer

MDE / COL

About

I treat brand as commercial
decision-making,
not aesthetic taste. 

CONNECT.

LET'S

Great brands start with
a conversation.

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Made with friction / Designed to feel

CONNECT.

LET´S

Currently open to Brand Designer Roles - Remote - US - EU - LATAM

Great brands start with
a conversation.

INSTAGRAM

LINKEDIN

DOWNLOAD CV

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Made with friction / Designed to feel

Lab / 01

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